I still work with sizes that are related, if the body text is 12 point, the subheads are 18 point, introduction copy is 24 point and so on. So don't feel that all the type need to be huge. The chances are good that the viewer will walk up to the poster and read them. Nobody is going to read multiple paragraphs from a passing bus. A common error is to make the type too large on the body text of a poster. A line length that is the same from column to column will help the viewer understand the types of information. This helps me organize the body text and maintain consistency. Once I've organized my content into the headline, subheads and body text, I can begin the layout. Now, everything on the poster is important but if everything is screaming at the same level, nothing is heard. The next step is to determine the levels of importance.
This will give me the flexibility I need. Since I'm working on a large-scale and have a large amount of content to handle, I create a grid with 16 columns and 12 hanglines. The grid here is important to organize the information and provide hierarchy. The grid can help guide the scale and placement to do this. The poster may contain similar information but it still has the job to grab the viewer's attention. The biggest danger when designing a typographic poster is creating a giant brochure. There may be instances when you need to add more information to the front of the poster than you'd like but that's just a good challenge. But don't worry about this too much, think of typography as pictures of words. Now, everyone I know tends to freak out a bit when we talk about typography on a poster. The content may be best expressed with copy or the poster is meant to be posted and provide information. While some posters rely on a central image to communicate a message, others are typographic.
0 kommentar(er)
